Tips for the time poor Tradie

clockHome based businesses and small sole traders get a bad rap sometimes. Unfairly criticised for being too small to handle “proper jobs”.

That’s a rather condescending attitude, considering that small business is by far the world’s biggest employer group, on average providing well in excess of 60% of the jobs globally.

But let’s stop and ask ourselves why that is though? Why do people have such a bad perspective on smaller businesses, and sole traders, and in particular the trades?

Using only my own experiences as a client of several smaller businesses around me, I can say there are 6 main issues relating to how professional you are, and how you are perceived.

I’ll address all 6 of them over the next 6 blog posts, one by one, and give you tips to managing things without adding extra strain to yourself.

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Why a “No Apologies” mentality might work for your business.

Not too long back I had some miscommunication problems with a service provider.

I use the word ‘miscommunication’ rather loosely and euphemistically to be truthful. I’m trying to be positive about it.

If I was being blunt, I would say that they never listened to me. I was never heard. They attempted to make decisions on my behalf, and really, just never got to the point where they understood why I was so annoyed with them. Which leads to my second big issue in our relationship. Assumptions. In order to explain, I’ll need to digress slightly into some background on our company.

Shake and Make up?

Shake and Make up?


I’m an avid student of e-marketing, normal marketing, and any other kind of marketing. I devour article’s books, blogs, LinkedIn discussions and any other type of advice I can lay my hands on. This is a necessity, as a business owner, CEO and entrepreneur, I am the head of the marketing department. I have no formal training or education in marketing, so it’s really up to me and my own discipline to find out how to do things; and then make it work. Sink or swim baby. Sink or swim.

So I know all that stuff about the personal touch, how a handwritten note makes all the difference for example. Or congratulating someone with flowers when an event happens. If you’re a local or small business owner then you are perfectly positioned to know about these events, because you generally know a good portion of your clients personally, and behaving like a human being makes doing business with you a pleasant experience.
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Business Basics 101

A while ago I was having some miscommunication problems with a service provider.

I use the word ‘miscommunication’ rather loosely and euphemistically to be truthful. I’m still trying to put a positive spin on the whole experience.

Actually, they just weren’t listening. They had made decisions on my behalf that I didn’t agree with, and their communication style didn’t suit me, or my business. And they never adjusted to suit me, preferring to rather make excuse after excuse as to why I , their client, should change everything about my business to work the way that they, the service provider wanted to do things.

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